Comments on: Viacom vs YouTube http://www.setzler.net/2007/03/13/viacom-vs-youtube/ Photographic Arts Fri, 21 Nov 2008 21:48:08 +0000 http://wordpress.org/?v=2.6.2 By: Tony http://www.setzler.net/2007/03/13/viacom-vs-youtube/#comment-119 Tony Wed, 14 Mar 2007 22:58:37 +0000 http://www.setzler.net/2007/03/13/viacom-vs-youtube/#comment-119 I think media companies like Viacom need to wake up and wake up fast and realize that technology has dramatically changed the way the "youth" of the world gets their entertainment. Suing YouTube will do nothing to stop the illegal sharing of their product just as the lawsuits and relative demise of Napster have done nothing to curb sharing music. Kids today are growing up with having the luxury (or is it a curse?) of having instant gratification. Want a song? Forget going to the store to see if they have the CD, just download it. Miss last night's episode of American Idol? Why wait for it to be rebroadcast when you can just download it? The entertainment companies need to see they can't stop this from happening and suing Youtube is akin to putting your finger in the hole in the dam. It might have a minor effect in the short term, but before long the dam is still going to burst. Companies need to embrace digital media, make it widely available for download at reasonable prices. Until they do, the pirates of the net are going to thrive. I think media companies like Viacom need to wake up and wake up fast and realize that technology has dramatically changed the way the “youth” of the world gets their entertainment. Suing YouTube will do nothing to stop the illegal sharing of their product just as the lawsuits and relative demise of Napster have done nothing to curb sharing music.

Kids today are growing up with having the luxury (or is it a curse?) of having instant gratification. Want a song? Forget going to the store to see if they have the CD, just download it. Miss last night’s episode of American Idol? Why wait for it to be rebroadcast when you can just download it?

The entertainment companies need to see they can’t stop this from happening and suing Youtube is akin to putting your finger in the hole in the dam. It might have a minor effect in the short term, but before long the dam is still going to burst.

Companies need to embrace digital media, make it widely available for download at reasonable prices. Until they do, the pirates of the net are going to thrive.

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