John M. Setzler, Jr.

The photograph above shows a 16×24 canvas that is gallery wrapped on 1.5″ thick stretcher bars that I just received today from Canvas On Demand.  Some friends of mine turned me on to this service recently, so I went to check it out.  When you sign up for a Pro account (no charge for this) on their website, they will give you an $84 credit toward your first canvas print purchase.  I spent my $84 credit on this 16×24 (plus $15 freight) and I’m very impressed with the result.  I really like the gallery wrap option where the image wraps around the side of the framing.  This gives a customer an option when it comes to displaying the final result.  This piece can be hung without a frame, or it can be framed with the customer’s choice in framing as well.  Hanging hardware was included with the purchase. 

Normally, I’m not really into photography printed on canvas, but I can definitely see the value in it.  I’m going to make this option available to my customers.  I’m not sure how I would price something like this just yet either.  Under normal circumstances, this particular piece (or any of the same size) would cost me $100 delivered.  In the artist’s game, I would have to sell this piece for about $300 to make a decent profit on it.  If I sold it for $300 and paid a 30-40% commission to whatever venue I chose to place it for sale, I would profit about $100.